19 Jun - Getting Social with Nana Agyemang
Want to know who is responsible for the epic memes and #SummerOutfitResearch photos on the CUT’s (New York Magazine’s style section) Instagram? That would be Nana Agyemang. A longtime friend of the Freehand, Agyemang isn’t just making us laugh with perfectly captioned celebrity photos — she’s empowering women of color through her platform, EveryStylishGirl. She’s worked for Elle, The New York Times, BBC News, and Refinery 29, but she’s feeling right at home as the CUT’s social media editor these days. We sat down with her to talk about what it’s like to do social media for a living, and how you can up your Instagram game.
Freehand: For those who follow you on Instagram, and those who are about to, can you tell us a little but about your job?
Nana Agyemang: I’m currently the social media editor at The CUT magazine, but primarily I focus on our Instagram. Everything you see on the Instagram is from me. I stay up late nights searching through Twitter and Instagram for my next post, while staying up to date with news. Honestly this role can be a challenge sometimes because I have to make sure every post I make sparks conversation or gets high engagement. I really have to know my audience, and be on top of news, memes, and cute dog video content.
FH: Can you tell us a little bit about how you got to where you are now?
NA: It happened unintentionally. I had just stopped working at Refinery29 before this role, and I was finally excited to work for myself. I’m the founder of EveryStylishGirl, a space that empowers women of color to chase non-traditional career paths. So after Refinery I was ready to be my own boss until a few weeks later when I met with a friend who works at The CUT and she recommended that I apply for the social role. I was like “Huh?? Me? Really?” but I applied and here I am totally obsessed with my job.
FH: What is it about working on social media do you love?
NA: I love the community that social media has. It’s like all these girlfriends I’ve never met IRL, but I know they care about me and I care about them. The CUT and EveryStylishGirl are those spaces for me. Safe spaces where I can vent to other women but also be a support system for them.
FH: What are 3 tips you would give to someone who wants to build their digital community and engagement?
NA: Be consistent, use the app UNUM to plan your feed’s layout (this helps to make it cohesive) and post more than once a month! Really! I know people who want to be “influencers” but don’t even post more than once a month. I’m like man, I guess you aren’t really about it.