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Miami Herald article

Upscale hostel creates new scene in Miami Beach

If the collection of National Geographic magazines in the lobby and ping pong tables out back don’t give it away, then the $40-a-night bunk beds surely will: Freehand Miami, one of the newest lodgings in town, is in every way a hostel. But this hostel, which opened in December, has a way of turning the stereotype of scruffy backpacker hangout on its head. Freehand is the creation of New York’s Sydell Group, which owns the NoMad Hotel in Manhattan and developed the Ace hotels in New York and Palm Springs, Calif.