Freehand Hotels partner with designers, artists and the very best in the food & beverage industry to bring you an experience like no other. From the moment you walk in our doors, you’ll be surrounded by a creative welcoming culture that will keep you coming back.
Founded by Andrew Zobler, Sydell Group is the creator and manager of unique hotels deeply rooted in their location and architecture. Sydell’s core expertise is an ability to collaborate with original talent within the world of design, food & beverage, and retail, and bring them together in the creation of compelling new hotels that engage the communities around them. Sydell Group’s diverse portfolio of award-winning properties includes NoMad New York, Los Angeles and Las Vegas; the LINE LA, DC and Austin; Freehand New York, LA, Miami, and Chicago; The Ned, London; Park MGM, Las Vegas; Saguaro Palm Springs and Scottsdale; and the upcoming NoMad London and LINE San Francisco.