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Meet Our Collaborators

Freehand Hotels partner with designers, artists and the very best in the food & beverage industry to bring you an experience like no other. From the moment you walk in our doors, you’ll be surrounded by a creative welcoming culture that will keep you coming back.

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Sydell Group
We Make Hotels

A partnership between Ron Burkle and Andrew Zobler, the Sydell Group is the creator and manager of unique hotels rooted in their location and architecture. Sydell’s core expertise is an ability to collaborate with original talent within the world of design, food & beverage, and retail, and bring them together in the creation of compelling new hotels that engage the communities around them. Sydell Group’s diverse portfolio of award-winning properties include The NoMad, New York; The Line Hotel, Los Angeles; Freehand Miami, Chicago and Los Angeles; as well as upcoming openings in Washington DC, Los Angeles, New York, Austin and Las Vegas.

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Roman and Williams
Meet Robin & Stephen

In 2002, Robin Standefer and Stephen Alesch partnered to found the New York-based design studio Roman and Williams Buildings and Interiors. The firm has since garnered international attention for their work on hotels, restaurants, retail spaces, homes, and product design. Distinguishable by their ingenious blending of historical elements with a modern reference, Roman and Williams strives to create projects which consistently find the tension between spontaneity and rigor, refinement and rebellion, and past and future. The studio places an emphasis on sturdy, well-made objects, custom designing many of the furniture and fixtures found in their work. Each project is instilled with a heightened sense of narrative and familiarity. Credited with disrupting the hospitality industry by creating an alternative to the ‘boutique’ hotel Roman and Williams is known for their work on such projects as Ace Hotel New York, The Boom Boom Room at the Standard Highline, and the historic Chicago Athletic Association Hotel. Their restaurants have received extensive praise, including Le Coucou, with Stephen Starr and Chef Daniel Rose, which was named New York City’s top restaurant of 2016 by the New York Times. In another project of cultural and civic significance, the firm is collaborating on the re-design of the British Galleries at The Metropolitan Museum of Art. Roman and Williams has received numerous accolades for their approach, including the prestigious 2014 National Design Award for excellence in Interior Design and a recurring presence in Architectural Digest’s Top 100 Designers. Robin and Stephen were cited by Fast Company in 2016 as two of the most Creative People in Business.

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Bar Lab
Meet Gabe & Elad

Gabe Orta & Elad Zvi are the founders of Bar Lab, a lifestyle consulting and management agency that focuses on creative hospitality, event planning, marketing & branding, and innovative beverage programs within the food and beverage industry. Orta and Zvi first gained notoriety in Miami for their hand-crafted cocktails, which lead them to open the city’s first pop-up bar in 2012 – the Broken Shaker at The Freehand Miami. The bar was an immediate success, and what began as a 30-day pop-up evolved into a partnership with the Sydell Group, giving the Broken Shaker a permanent home. In addition to consulting, Bar Lab has expanded its brand portfolio to include 27 Restaurant & Bar and The Anderson in Miami, the Broken Shaker in Chicago and LA, as well as The Exchange restaurant and Rudolph’s Bar & Tea. Known for marrying playful, hand-crafted cocktails with hospitality, The Broken Shaker has been nominated for two James Beard awards for “Outstanding Bar Program”, named one of the “The World’s 50 Best Bars” in 2014 – 2017, and was awarded the Best American Hotel Bar at the 2016 Tales Of A Cocktail Spirited Awards.

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Cafe Integral
Meet Cesar

In 2012, César and Helvia Vega stepped away from their day jobs to fulfill a long-time dream of pursuing coffee, made solely from Nicaraguan beans, full-time. In a short span, they went from hand delivering roasted coffee from Washington Heights to running a successful counter-space inside a Soho boutique. Earning a notice from The New York Times, Café Integral was cited as a premier coffee destination in NYC. In 2014, they were profiled in Nicaragua’s most-read dailies, La Prensa de Nicaragua andLa Estrella. In 2015, César was named to Zagat’s “30 Under 30” list of the most promising young culinary professionals and in 2017, César was honored as one of Starchefs’ “Rising Stars.” In 2015, the Vegas partnered with Freehand Hotels and Sydell Group to bring Café Integral to Chicago, Miami and Los Angeles. Café Integral opened its first full-scale outlet in New York’s Nolita in 2016, cementing its role as the chief authority on Nicaraguan coffee in the United States.

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THE SMILE
Meet Matt & Carlos

Partners Matt Kliegman + Carlos Quirarte opened The Smile in March 2009. The cozy, subterranean café on picturesque Bond Street in Downtown Manhattan is located in a landmark 1830s Federal-style townhouse. Firmly rooted in the local community and serving as a clubhouse of sorts, The Smile is helmed by executive chef / partner Melia Marden where she serves wholesome + delicious Mediterranean-inspired fare influenced by her time in Greece. Open for breakfast, lunch and dinner, Melia and their new chef de cuisine Tadd Johnson, recently debuted a new dinner menu highlighting seasonal ingredients and vegetable-forward dishes. A sister restaurant to The Smile, Matt Kliegman + Carlos Quirarte opened their first Smile To Go in 2012 on Howard Street. The café serves healthy and tasty Manhattan-Mediterranean fare prepared by chef/partner Melia Marden. The menu rotates daily focusing on seasonal ingredients with an emphasis on takeout. In August 2017, Smile To Go DUMBO opened at Empire Stores serving popular items such as rotisserie chicken, seasonal salads, sandwiches + vegetables. A large selection of baked goods prepared by The Smile’s pastry chef, Rosanne Smith, are also featured in-store.

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Flowerboy
Meet Sean

Since opening its doors in Venice Beach in 2015, designer Sean Knibb’s Flowerboy Project has become known for its whimsical wares and friendly approach to retail. Now, with a second outpost at Freehand, Knibb brings his unique concept—part flower shop, part retail space, part creative workspace— to Downtown LA.  In addition to a daily selection of colorful, fresh-cut blooms, Flowerboy offers a curated selection of new and found items including rare vintage clothing, candles, one-of-a-kind jewelry, magazines, objects, accessories and more.

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BARD College

Building on a 150-year history as a competitive and innovative undergraduate institution, Bard College’s mission has expanded across the country, around the world, and to meet broader student needs. Now, approximately 2,000 undergraduates study in Annandale and more than 200 graduate students study in Bard programs, plus nearly 1,000 students in our early colleges. The undergraduate and graduate programs at our main campus in the Hudson River Valley of upstate New York retains a reputation for scholarly excellence and civic engagement. We are committed to enriching culture, public life, and democratic discourse by training tomorrow’s thought leaders.